The DAUB Story

Feel strong, confident and unique in DAUB

As a female-founded and led brand, our goal is to empower women in their everyday and active lives. We design Canadian-made, women's clothing to inspire movement and a healthy, balanced lifestyle.

Committed to sustainability and environmentally responsible practices, we produce in carefully calculated productions runs to minimize our environmental impact. We're well known for our incredible soft, high quality fabrics that we use for our line of sustainable wardrobe basics as well as our signature, one of a kind, hand-dyed leggings + seamless undies.  Our items are designed for comfort and longevity and to give you confidence in your everday.

 

 

Meet our Founder

Found of DAUB, Lexi Soukoreff, in her studio in Vancouver, BC.
Our Creative Director & Founder, Lexi Soukoreff, launched DAUB as a way to explore her education and interest in colour, pattern and textiles. In 2010, she started DAUB and became known for her one-leg black, one-leg tie-dyed leggings. As the brand grew, the collection expanded into sustainable basic clothing like sweatshirts, joggers, sweaters, t-shirts and seamless undies - all designed and manufactured in Vancouver, BC. Lexi is committed to quality design, comfort and helping women feel at ease and confident as we navigate through our experiences. 

 


 

What Sets Us Apart:

We're more than just a female-founded, Canadian-made brand. We define our work by the care and intention behind every piece we create. From small-batch production to meticulous fabric selection, DAUB's garments are rooted in strong values of quality, sustainability and timeless design.


We're Known for Our Fabrics:

DAUB has always been about texture and softness. From the moment we’re born, we’re wrapped in the gentlest fabrics for comfort. We aim to continue this feeling in our everyday.

We carefully select materials that are unbelievably soft, breathable, and high quality, ensuring every piece feels light and comforting against your skin, often described by our clients as wearing nothing at all. Designed to last season after season, our fabrics bring that same sense of ease and care to your everyday wardrobe with classic silhouettes and superior fabric quality.

A woman lays on her back in bed wearing soft, modal jersey clothing.

 

Our Basics line is primarily cut from OEKO-TEX Standard fabrics: bamboo cotton fleece and french terry for our loungewear and sweatsuits, and a modal jersey for all our t-shirts, longsleeve tops and tanks.

We use high, quality technical fabrics from some of the world's most reputable mills for our Activewear line. The fabrics are designed to move with you, without constraint, and retain their shape. 

No matter the fabric, softness is at the core of everything we create.

We believe that sustainability is the future of fashion. By choosing DAUB, you’re joining a movement that values mindful consumption, ethical production, and comfort without compromise.

 

We Move With You

One of the things that sets our fabrics apart is their softness and stretch. We know that our clients love clothes that feel good to wear, and that's why we choose materials that are not only comfortable, but also durable and long-lasting. Our fabrics are perfect for everything from lounging at home to going out for a night on the town. They are versatile, stylish, and always comfortable.

 

Made in Canada

Our commitment to sustainability extends beyond our materials and production methods. We are proud to be a Canadian company, and we believe in supporting our local economy by keeping our manufacturing local. By producing our apparel in Canada, we are able to maintain strict quality control and ensure that our products meet our high standards. We also believe in fair labour practices, and safe working conditions.

A roll of white fabric is laid out on a cut table and a woman is cutting it with scisscors